The Reason You Need to Promote Thoughtfully [updated 2024]

Leadership is a skill-set we often don’t pay enough respect to.

Organizations often promote based on job performance without consideration for whether the candidate can actually influence, inspire, manage, and lead a team.

Thus, high performers are placed in leadership roles with the expectancy that the proficiency they showed for their job will naturally extend to their role as a leader.

This rarely happens; mainly because these star employees have been rewarded based on their being the “star” for the job they were initially hired to do.

But leadership isn’t about being center stage; it’s about the bigger picture, placing the team before yourself so that everyone thrives.

This is an entirely different skill-set. It requires – among other things – having the ability to inspire, to listen, to communicate, and to empathize. These are typically not the qualities that got the star employee promoted.

It’s not the fault of the one promoted. Since they weren’t initially hired for a leadership position it shouldn’t be expected they will be a natural-born leader.

The onus is on those at the top of an organization. It requires those already in leadership roles to promote the right person into a leadership role or to provide leadership training if the candidate has never been in such a role before.

Otherwise…

Lack of Leadership Training Creates Disengagement

Companies often leave it in the individual’s hands to figure it how to lead and manage and when he/she doesn’t, they move on to the next candidate.

This in turn creates disengagement for what was once a star employee, which creates a trickle-down effect throughout the organization.

The Gallup Organization spent thirty years interviewing close to 17 million employees to come up with one undeniable conclusion, published in the Journal of Applied Psychology:

Employee disengagement can hurt productivity, performance, discretionary effort, workplace safety, loyalty, morale, and ultimately, the bottom line.

When we fail to train those in newly appointed leadership roles we run the risk of increasing employee disengagement while simultaneously causing a rising star to fade.

One overarching reason an untrained leader might fail is:

Too Busy To Win

We know that people feel better when they stay busy.

In 2010, researchers designed an experiment to test this theory.

They instructed students to fill out a survey, then choose one of two options:

  1. Either stand around and wait for 15 minutes before completing another survey.
  2. Walk about 15 minutes to another location where they would drop off the survey before returning to take the next survey.

In each case, students received candy as a reward. Still, more students chose to walk, to be active and not be idle.

When the researchers measured the participants’ sense of well-being, they found a higher degree of happiness among the walkers.

Next, they repeated the experiment but did not give the students a choice.

They told some students to walk and the others to stay put. Even when some of the “idlers” were forced to do busywork, the walkers felt happier.

Suppose, however, that the researchers had ordered half of the students to run a mile to the drop-off point while juggling ten balls.

Keeping busy may make you happy, but at some point excessive busyness can overwhelm your coping capabilities.

That’s when we become too busy to win.

When it comes to leadership, a newly appointed leader – particularly one promoted because of their excellent job performance – can easily succumb to the too busy to win syndrome if they:

  • Take on extra work thinking they can do it better or because they don’t want to waste time telling someone else how to do it
  • Resist delegating work because they want people to like and respect them

What both of the above leadership derailers have in common is a focus on the self, which goes against the grain of good leadership.

When one person assumes all the work for everyone it leaves everyone else feeling potentially, useless, unnecessary, undervalued, and unappreciated as well. All the U’s you never want to hear!

The concept of delegation, however, can also make the recently promoted leader feel inept themselves, thinking if they can’t handle it then they must be lesser in some way. “Surely,” they might think, “If I was promoted, then I am expected to do even more.”

The answer is yes and no. Yes, there is an expectation to do more, but in leading and delegating, not in doing every last task.

Plus, the fear of being disliked or not respected because you are delegating work is an ironic self-fulfilling prophecy: it actually does create that reality but only because you aren’t delegating, not because you are.

Bosses who become too busy to win can easily fall into a cycle of self-sabotage.

When your workload grows too heavy to bear, you get mired in the little stuff and lose sight of the big stuff.

The forest (managing others) disappears as you wander among the trees.

Without enough of your skillful management, your people start making more mistakes, adding even more to your workload because you must now devote time to fixing those mistakes.

It becomes a vicious cycle. The more you mess up, the more your people mess up, and the more your people mess up, the more you mess up.

How in the world do you get out of this downward spiral?

  1. Take breaks! Practice deep breathing; take a walk; watch a mindless video; go to the nearby coffee shop and stare into space.
  2. Delegate! Get in the habit of splitting up the work up among your team. This bolsters your role as the leader, gives everyone else purpose and creates meaning for them as they can clearly see their role and how they fit into the larger picture, and of course lightens your load.
  3. Get a coach! This may be your own doing or the doing of your company, but it’s imperative that leaders are able to get training, bounce their experience off a trusted advisor, and receive the necessary encouragement and/or critique that can ease their way into this new role.

We are all human first and foremost. The avalanche of information coming at us on a daily basis from our external environment not only overwhelms our personal lives, it also smothers us at work.

Difficult personalities, worrisome downsizing, red-tape entangled bureaucracy, and complicated workplace politics quickly deluge us. It should only come as a surprise if you don’t get too busy to win!

But we can reverse the course with self-awareness, humility, and proper training.

It’s imperative that organizations take the time and resources to train their managers and leaders so they don’t cause stars to fade and create employee disengagement.